Iphone App
WE ARE THE QUEUE!
Live from Wimbledon
This year Lavazza is enriching the Wimbledon Queue experience with special initiatives! Between 20 and 29 June the people queuing at Wimbledon can use the iPhone application and inform the world about the "sentiments" and tennis forecasts of the Queue. The Lavazza staff on hand at Wimbledon asks people to download the "We are the Queue!" app from the Apple Store and participate in the contest by logging on through Facebook.
By answering at least five questions about tennis, the tournament or coffee, tennis fans participate in a drawing of a ticket for the Wimbledon final! Furthermore, all the answers, photos and posts written by people in the queue are visible in the "We are the Queue!" area of the dedicated mini-site.
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LAVAZZA WIMBLEDON
While the people in the Wimbledon Queue answer questions about tennis and coffee, the dedicated mini-site illustrates the Lavazza and Wimbledon partnership and the "sentiments of the Queue".
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LAVAZZA WIMBLEDON
Follow the Queue
Users at home can see the real-time feeds posted through the iPhone application: forecasts on the tournament outcome, pictures and the mood of the Queue. Lavazza is spreading the passion of the Wimbledon Queue around the world!
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LAVAZZA WIMBLEDON
What's the Queue thinking?
The infographic shows the Queue predictions about the Wimbledon tournament.
Who will win Wimbledon?
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LAVAZZA WIMBLEDON
What's the Queue view?
The infographic shows the feelings of the Queue about tennis, coffee and life.
Facebook Applications
WE ARE THE QUEUE!
Every year at Wimbledon tennis enthusiasts queue for hours in the hopes of getting last-minute tickets so they can watch the matches at the world's most prestigious tournament. The experience of the Wimbledon Queue is a true classic for tennis lovers!
This year Lavazza has opened a "virtual queue" on Facebook and the luckiest participants receive tickets for the Central Court. A Facebook application has been set up on the official Lavazza page, supported by a Facebook advertising campaign with the objective of increasing the number of Lavazza fans.